How not to market a low-profile sport

The San Jose Sabercats — best record in the American Conference, bitches! — might be playing good (indoor) football, but maybe they could provide the Las Vegas Gladiators marketing team some basic strategies.

The Sabercats squeezed by the Gladiators 73-46 Monday in Las Vegas, but playing a Monday afternoon game, there were only 26 people in attendance.

“There were only 26 people in attendance,” sources said.

That’s not entirely true. There were 5,000+ to watch San Jose win its tenth straight, but 5,000 people at a sporting event is more or less the equivalent of 26. Still, a 1:35 kickoff on a weekday, in Las Vegas, indoors, watching unknowns play football isn’t exactly the best way to attract fans.

The Vegas squad just doesn’t want to compete with dinner buffet crowd. Or strip club goers. Yeah. Strip clubs.

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